marketing framework

Content Marketing

site: www.kpaonline.com

Role: managed 998 page content-rich website, creating monthly newsletters, frequent blogs and content updates.

Results: Search Engine Marketing strategy that attracts long tail searchs, and competes for choice keywords.

Categories: content marketing, SEM, SEO

Search Engine Marketing

Site: www.artistrendering.com

Role: Manage pay per click and search engine optimization campaign.

Results: Significantly increased number of leads and conversions for client. Reached all sales growth targets.

Categories: Web analytics, internet awareness campaign.

marketing framework

Strategic Marketing Plan & Implementation

Role: Concept, editorial, media management, graphic design, brand guideline and integrity management, liaison between numerous stakeholder groups.

Results: This established a new look and style for the organization and made the entire marketing package one cohesive unit. It significantly increased participation in all program offerings. It became the organization's main marketing strategy for several years and had 100% support from staff and board members.

Categories: Marketing architecture,
photography, brochure design, advertising, promotional material, multimedia design, marcom writing, PowerPoint presentations, t-shirts, postcards, advertisements, outdoor banners, training videos, press releases.

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