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Resume

I analyze data to match products and services wth customer needs and develop creative marketing campaigns around these findings.

Achievements

2012 BMA Gold Key Awards
Total B2B Campaigns: Campaigns for which production and media costs are less than $50,000 during a 12-month period.

Digital Marketing: Webinar or other online event: Industry Thought Leadership Through Education Webinar Program.

Strengths

Communications ~ SEO & SEM, Website Analytics, Content Management , Keyword, and PPC Campaigns

Lead Generation ~ Business Operations Management, Customer Relationship Management, Online Product, and Services Marketing

Strategic Development ~ Brand Management, Market Research, Project Management

Work Experience

KPA 2011 - 2012
Vendor of Human resources software, environment and safety audits, and internet marketing services for clients in automotive retail.
Brand Journalist
Generated leads and supported client relationships through content marketing.

  • Curated 1000 page website; managed user experience
  • Increased website traffic by 30% in one year through publishing link bait, including interactive games, instructional videos, press releases, regular social media updates, and client testimonials
  • Increased sales funnel velocity by channeling visitors to conversion pages and closing link loops
  • Increased overall monthly website traffic by 10% in my first month through higher open rates to newsletter publication

Artist Rendering/IDEAVIZ.com 2006 - 2009
Marketing communications firm specializing in 3D illustrations and animations for architectural and engineering firms.
Marketing Manager
Managed communications content, creative asset development, and production logistics.

  • Developed overall marketing plans focused on Social Media and SEO strategy
  • Championed the resolution of account issues to ensure proper client communication and satisfaction
  • Consistently improved visibility in organic SEO, and repeatedly increased sustainable yield generated from marketing campaigns

Glen Helen Ecology Institute 2004 – 2006
Regional environmental nonprofit organization.
Program Director
Served as part of organizational leadership and as a member of the executive team.

  • Provided advanced strategy and ongoing vision for programs; identified opportunity for fundraising, and wrote persuasive grant proposals, reports, and correspondence on behalf of the organization
  • Supervised department staff including 15 summer employees, 20 interns, and a changing number of volunteers
  • Handled the administration of employee interviews, hiring, training, performance reviews, and mentoring programs
  • Managed three program budgets and logistic operations to streamline processes that enabled revenue and resource savings; improved communication between departments
  • Member of the Strategic Planning Committee; created a marketing framework that facilitated progress through strategic and tactical initiatives

Ambience Events 2003 – 2004
Events management company that specializes in fabrication of large thematic sets.
Graphic Artist

Created print and digital art including photography, oversize printing, traditional media, PowerPoint presentations, logos, and website development.

  • Managed marketing campaigns in a high demand environment
  • Developed referral and return business in client base through effective customer relation management

Technical Capabilities

Email Marketing ~ Eloqua
Graphic Design ~ Adobe Creative Suite, Final Cut Pro
Web Design ~ Proficient in HTML and CSS, Wordpress CMS, MODx CMS
Google ~ Webmaster Tools, Adwords, Analytics

Education

Master of Business Administration in Marketing, 2010
University of Colorado, Denver, CO

Bachelor of Science in Education, 1998
Miami University, Oxford, OH